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Map Your Online Donor Journey & Build Relationships That Last

Increase your donations and increase your impact. Learn how the Relational Marketing Map helps you define the critical actions you need at each step of your donor journey. So you can start building meaningful, long-term relationships with tomorrow's donors.

Are you nurturing authentic relationships with your ideal audience?

As a nonprofit organization I know you’re working with limited resources and budgets for marketing. And that means everything you choose to do matters.

And yet, I see too many organizations throwing spaghetti on the wall as their marketing strategy.

I get it... everybody is busy—way TOO busy, in fact! There’s more that has to get done than there is capacity to do it.

But when it comes to your marketing, there’s a big difference between being busy and being intentional… acting with purpose so all your marketing efforts are driving toward the same goals.

Because if you’re not marketing on purpose you’re marketing on accident. And your mission deserves intentional, purposeful marketing.

That’s why we created the Relational Marketing Map.

It’s a framework to help you intentionally build and nurture authentic marketing relationships with your ideal audience.

All so you can increase donations and increase your impact.

And in this on-demand virtual workshop I’ll be walking you through each step of the Relational Marketing Map, with big picture ideas and practical examples, so you can apply this framework to your organization’s unique situation.

Because the real goal of marketing isn’t just to get more conversions...

It’s to build mutually beneficial long-term relationships with your ideal audience—your future donors, volunteers, and supporters.

There isn’t really B2B or B2C, everything is H2H—humans connecting with other humans.

And that’s especially true for nonprofits.

People want to connect with other people, to lock arms with other people, and to serve people in their time of need.

As nonprofit marketers, our job is to build intentional relationships the same way we build any other human relationships—authentically built on trust, affinity, and excitement.

In this 1-hour workshop you'll learn:

  • The 4 relationship stages of your ideal audience
  • Why not asking (sometimes) is the key to increasing donations
  • 5 key activities that move your audience along their journey
  • How to mix the 4 core traffic types
  • How to use a "commitment ladder" to engage potential supporters
  • The 5 elements of an effective opt-in funnel
  • How to define your 3-level conversion hierarchy
  • 4 ways to ascend the value of your supporters

Like all relationships, marketing relationships take intentional effort and time.

You need the right marketing activities at each stage to help move your audience along their journey with your organization.

That’s what the Relational Marketing Map will help you do.

It gives you a strategic map of audience journey where you can list out the activities you need at each stage from stranger to brand evangelist.

Remember… your future donors, volunteers, supporters, and your brand evangelists are out in the world right now.

If you want to reach them and involve them with your mission, you’ve got to be intentional with your marketing time and resources.

Sign up to get instant access to this free, on-demand workshop and start marketing on purpose with the Relational Marketing Map.


Ben Stewart is co-founder of Louder Agency, a digital marketing agency committed to helping nonprofit organizations be more intentional with their marketing. With almost two decades of experience building websites and running digital campaigns, he's on a mission to help organizations step up their online presence so they can make a greater impact in the world.